Sunday, October 28, 2012

Product Descriptions, Social Media & Twitter

 Lately most of my "free" time has been spent writing descriptions on eBay and Etsy to sell items that were left over from my online store. When I am not posting new items I am promoting items already posted using Social Media such as Twitter, Facebook and Pinterest. The rest of my time is spent learning.

I have to admit all of this social media PR is new to me. We did not have a class in Social Media Writing, although it would have been a very useful skill for this day and age. So far I am using mostly Twitter to promote my products. Look me up if you want to follow my tweets I am ArvillaH on Twitter.

My dealings with Twitter started many years ago back when I opened the Sandusky Craft Mall, it was my real brick and mortar store in which I sold craft supplies, new & used books and handmade items on consignment. I read from some of the bloggers that I followed that they had Twitter accounts so I decided to figure out what it was all about. I am still trying to figure out what it is all about.

After all these years and my on-again, off-again, on-again relationship with the site I am proud to say that in the last two months I have doubled my Twitter followers and the numbers are still climbing. I still feel clueless, but I am starting to understand some of it.

Last week I learned about the use of hash tags (# then a word or phrase) thanks to HubSpot Blog and a great post by Magdalena Georgieva. Then I learned about how to use what is called Follow Friday to keep and gain more followers because lets face it this is marketing and the bigger the audience the better.

To find out all about Follow Friday I went to a blog called Ask Aaron Lee and read a post called "How to do a proper Follow Friday". I had read many posts from people that were just lists of names after the hashtag #ff or #followfriday and I knew that was useless. Aaron Lee explained in his blog how to attract followers for yourself and treat Follow Friday the way it was meant to be.

I'm still learning and as I learn more and find great blogs and links to learn from I will continue to share my journey here with you.

 Do you know of a great website to learn how to use Twitter? Have you recently learned something about using Social Media? Do you have a blog about using Social Media? Leave me a comment and tell me all about it. I welcome your links and advice.

Check out my eBay - Arvilla2012
Etsy Store - Artsy Arvilla
Pinterest - ArvillaH
Follow Me on Twitter - ArvillaH

My other Blogs
Simple Family Stories Blog
Coffee Bean Babblings Blog

Wednesday, October 10, 2012

Writing a Feasibility Study

I have a dream... I want to start a Small Business Incubator. In order to do this I need to create a Feasibility Study.

I have never even heard of Feasibility studies before now. I have been researching Feasibility studies trying to figure out what to do and so far this is what I have figured out.

"Definition of Feasibility Studies: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it?" 
As found on http://womeninbusiness.about.com/od/businessplans/a/feasibilitystud.htm

The page above is AWESOME they go on to explain the six parts to a feasibility study. It goes on into seven lessons on how to create your feasibility study. I will be using this and continuing this post into several others until we have my Feasibility Study all done and ready.

I want to take this dream of helping small businesses to grow and compete with the huge conglomerates and make it a reality.

We need as a nation to support our local businesses and stop giving our money to giant stores that don't care about people only their own profits.

I don't have a name set in stone for it yet but for starting purposes and the need for something to call it, we will call it the Sandusky Business Incubator or SBI.

The first thing they want is a description of the business; products offered and how they will be delivered.

A full description of the SBI will be the next post.

Tell me please do you know of any great resources for learning about the process of creating a feasibility study? Leave me a comment and let me know. Have you ever created a feasibility study if so share your experience with me please. Thanks